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| Many people think that River Veda is a geographical location. It's not. Rather, it is an ideal. |
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| The river represents water, with all its purity, fluidity and healing properties. Throughout history, rivers have connected people, communities and countries. |
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| 'Veda' is an ancient word which comes from the Sanskrit language and is derived from the verb root vid, meaning 'to know'. |
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| Thus, River Veda is representative of a river of knowledge. It is a river too which seeks to connect East with West, beauty with conscience, and body with soul. |